Ustream, which is now called IBM Watson Media, pioneered the live video streaming platform and changed how content creators and organizations broadcast live events to their audiences anywhere in the world. Ustream was launched in 2007, and within a short time it won many hearts because of its simplicity, reliability when it comes to streaming, and numerous features that are made for broadcasting on air.
One of the main features of Ustream was its scalability, allowing users to stream an event regardless of its size, from small meetings or webinars to large-scale conferences as well as sporting events. It could perform high-definition video and adaptive bitrate streaming, thereby providing a clear view for people on different networks as well as device types.
Ustream provided other helpful tools and features to improve the experience of livestreaming, including customizable movie players, interactive chat systems, and audience engagement tools.
They allowed the sharing of branding elements and placed overlays and graphics to make watched videos appear more professional and immersive. Apart from livestreaming, Ustream offered on-demand video hosting facilities where users were able to upload recorded videos so that they could be shared with their audiences. This feature enabled organizations to extend the reach of their live events by making them available for on-demand viewing after the initial broadcast.
The industries catered to include corporate communication, advertising, marketing, promotion, education, training, entertainment, media, etc. . With this product, any business can engage a targeted audience with real-time interaction while at the same time tracking how successful a particular webinar was based on reports provided by a comprehensive analytics tool.
IBM acquired uStream in 2016 and renamed it IBM Watson Media, which then became part of IBM’s cloud-based video streaming solution management suite. Consequently, there no longer exists a brand name known as uStream, but IBM Watson Media remembers everything, thus helping businesses within various sectors come up with interesting content through exciting interactions with faithful customers using direct live video streams.
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