iQiyi, which is often called the “Netflix of China,” is one of China’s leading online video streaming platforms. Baidu established iQiyi in 2010, and from there on, it has had a massive collection of licensed and original content, including movies, TV dramas, variety shows, documentaries, and animations.
This made it an established player in the Chinese entertainment industry, with millions of subscribers across several genres.Key among them is the large volume of content available through iQiyi’s library, which features various programs from China as well as around the globe.
The user can find drama, romance, comedy, action-packed thrillers, and so much more for his or her specific taste and interests. Besides obtaining license rights to films owned by major Hollywood studios, iQiyi also produces its own series and movies.
The service offers multiple subscription options, such as ad-supported free viewing as well as premium subscriptions that provide additional benefits like ad-free viewing, early access to new releases, and exclusive content. Its revenue model includes advertising, sponsorships, and licensing content to third parties; hence, it is quite lucrative for its parent company, Baidu.
Furthermore, they have a subscription-based model, and in addition to this, they provide users with interactive tools that enable them to experience other people’s presence while watching their favorite movies on this platform. Users can comment on contents directly or via community discussions within fan clubs while participating in comments sections along with ratings and reviews sections, among others.
By analyzing historical data related to views from particular viewers who have chosen this option before, iQiyi also offers recommendation playlists through which users can easily stumble upon new material.
Its success lies in provision of quality content, user engagement and novel features. With a vast array of videos available on its library and the ability to pay using different packages alongside elements that foster interactivity, this brand has emerged as a dominant force in the Chinese streaming market, changing the way consumers enjoy digital content in China.
1: Vidfish
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2: FilmDoo
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3: Mango TV
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4: WeTv
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6: QQ TV
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7: Bilibili
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8: ViewAsian
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9: Kankan Movie
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10: AsianCrush
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11: Sohu Movie
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12: NewAsianTV
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13: Tencent Videos
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14: Youku
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